The Analysis of the Demand for Motivation of Z Generation

• Main Authors: Lan, JIAN-HONG, 藍建宏
• Other Authors: Lo,Yen-Fen
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/x5u8rk

碩士 === 實踐大學 === 企業管理學系碩士在職專班 === 105 === The Z generation grows up in the era of developed technology and popular internet with fast circulating information. They are good at using mobile devices to find answers on the internet, often using communication software to interact with others. In addition, most of them are still in the educational stage with strong desires for knowledge, curiosity, and fast learning ability. Hence, managers are bound to experience great setbacks if they tend to manage Z generation with mere position level and authority. This study focuses on participants born between 2000-2004 to understand if their behavioral characteristics have a positive effect on the incentive method, and whether the relationship between the two is interfered by personality traits. Using questionnaire as the survey method, a total of 608 effective questionnaires was obtained. After analyzing the data with average and linear regression and other statistical quantitative analysis, the result showed the majority of Z generation begun to use computers and mobile phones at the age of 9 and 12 years old, and the average daily internet access time is about 4 hours. Moreover, this generation excels at network community interaction and is familiar with the use of 3C products. These characteristics are proven to have a positive impact on the relation between performance and financial motivation. In other words, the Z generation pays more attention to equity, works better when using the internet to collect information and discuss in the network community, and expects their devoted efforts to earn bonuses or other substantial incentives in return. In general, the Z generation attaches great importance to whether they are treated fairly and always tend to get to the bottom of a subject. Since it is convenient and easy to obtain information, the method of managing with position level and authority is outdated and unsuitable. Instead, managers should lead with fair management approach, information transparency and guidance to inspire work enthusiasm in order to achieve the effect of motivation.