Effects of Social Exchange Relationship Type in Crowd Fundraising Platform and Product Involvement on Product Risk Perception and Trust
碩士 === 東吳大學 === 心理學系 === 105 === The study attempts to explain effect of social exchange relationship type between the crowd fundraising and the backer’s product risk perception and product trust. According to social exchange theory, social exchange relationship type(economic exchange, social a...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/gwj9v6 |