Analyzing the Business Model of China Electric Vehicle’s Market: Comparison of Shenzhen， Hefei and Hangzhou

• Main Authors: KAO,MENG-WEI, 高孟偉
• Other Authors: HU,KAI-CHIEH
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/zqattt

碩士 === 東吳大學 === 企業管理學系 === 105 === The China's electric vehicle is a highly growing area. However, the development of electric vehicle business model in China is different from other countries. This study attempts to discuss the business model of electric vehicle in Chian. We also review the business model of electric vehicle in China and other countries. There have three city governments promote different commercial models of electric vehicle in response to regional characteristics in China, Putian financial leasing mode in Shenzhen, One-way procurement model in Hefei, small car rental and replacement battery model in Hangzhou. This study applied the Business Model Generation canvas to analyze three kinds of business models of electric vehicle in three cities, inclduing target customers, value proposition, access, customer relationship, revenue flow, key resources, key activities, key partners, cost structure. This study figures out the core concept of three business models of electric vehicle in China. The research result can provide some suggestions for Taiwan electric vehicle industry. Keyword: Electric Vehicle, Business Model Generation, Shenzhen model, Hefei model, Hangzhou model