The Effect of Media Message Characteristics on Customer Engagement Behavior: A Study of Retail Facebook Pages
碩士 === 東吳大學 === 企業管理學系 === 105 === With the rise of social media, companies can through the fan page, brand content related information posted on the fan page, and interact with the fans, and posted the message content is not only simple text, as well as movies, GIF pictures , giveaway or promo...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78uru3 |