The Effect of Media Message Characteristics on Customer Engagement Behavior: A Study of Retail Facebook Pages
碩士 === 東吳大學 === 企業管理學系 === 105 === With the rise of social media, companies can through the fan page, brand content related information posted on the fan page, and interact with the fans, and posted the message content is not only simple text, as well as movies, GIF pictures , giveaway or promo...
Main Authors: | WANG,CHING-HSUAN, 王景萱 |
---|---|
Other Authors: | LIU,HSIU-WEN |
Format: | Others |
Language: | zh-TW |
Published: |
2017
|
Online Access: | http://ndltd.ncl.edu.tw/handle/78uru3 |
Similar Items
-
Engaging customers on Facebook: challenges for e-retailers
by: Harris, Lisa, et al.
Published: (2011) -
The role of customer brand engagement in Facebook fan page
by: Ho, Peng Han
Published: (2015) -
Social Media Editor's Production and Labor on Facebook Page
by: Wang, Yu-Hsuan, et al.
Published: (2018) -
Message Analysis and User Classification in Facebook Pages
by: Yu-Ting Kuang, et al.
Published: (2015) -
The Effect of Facebook fan page Characteristics and Customer Value on Customer Loyalty
by: Ya-chun Tang, et al.
Published: (2011)