Effects of Green Marketing, Perceived Value and Brand Trust on Customers’ Repurchase Intention: An Example of Green Hair Product.
碩士 === 東吳大學 === 企業管理學系 === 105 === Economic globalization has a huge impact on the ecological environment, as well as human health. Not only consumers start to pay close attention to eco-friendly practices, but also authorities of different countries are seriously aware of this issue. Green consumpt...
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| Format: | Others |
| Language: | zh-TW |
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2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5579d8 |