Opportunities and Challenge Faced by Taiwan's Financial Services on the Mobile Payment

• Main Authors: HO,MAN-NING, 何曼寧
• Other Authors: Tchiang,Tchen
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/7564hx

碩士 === 東吳大學 === 國際經營與貿易學系 === 105 === With the rapid development of science and technology and the rapid development of information technology, e-commerce has changed people's living habits, when the Internet transactions, because buyers and sellers can not be directly in the physical store to complete the delivery of goods and goods, in this case The rise of the third party to pay. In recent years, smart phone performance continues to increase, coupled with the prevalence of mobile networks, when the e-commerce with mobile phone issues also gradually increased, the action-based payment model gradually began to apply in daily life, so that payment Way gradually towards a cashless society. And people no longer to the bank counter service, instead of using Internet banking, action payments, the financial system has gradually changed. Although the physical branch will not be completely replaced or disappeared in the near future, but the transition will be an important issue facing the bank. The research structure is mainly for the network economy under the vigorous development of action to pay for Taiwan's financial services industry opportunities and challenges. In addition to the relevant literature on the definition of e-commerce and third-party payment and action payments, the transaction process and its related payment representatives, and on different financial services, financial control companies, life insurance companies, bankers, and mobile payment industry Interview with consumers, by the relevant parties for future action to pay the combination of challenges and challenges, will be able to put forward the future to create a win-win and viable business model.