Applying Association Rule to Explore the Author Behavior on Web Forum
碩士 === 東吳大學 === 資訊管理學系 === 105 === The online forums contain a lot of product-related discussions. People who involved in the discussion are from every place. The network forum has become as the focus of online marketing. You may find out that most people will try to search online and study the expe...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yu223f |
| Summary: | 碩士 === 東吳大學 === 資訊管理學系 === 105 === The online forums contain a lot of product-related discussions. People who involved in the discussion are from every place. The network forum has become as the focus of online marketing. You may find out that most people will try to search online and study the experiences that are sharing from other people, and then decide if they will buy this product. So manufacturers are willing to spend money for hiring spammer to create the fake review in this communication network. This might be affect readers' judgment for purchasing product. This study will base on association rule to discuss the relationship between the author and people who reply the information by detecting the abnormal behavior of the network forum and find out its account number and group.
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