The Study of Product Quality, Service Quality, Experience on Purchase Intention - A Study on Mobile Phone Market

• Main Authors: LIU, CHUN-HUNG, 劉峻宏
• Other Authors: LI, KUN-CHING
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/88eq8s

碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 105 === Now information explosion, the rapid spread of Internet communications, especially on the phone is full of features, people are increasingly relying on mobile phones, resulting in mobile phone manufacturers to continue to introduce new products and new features to meet customers. However, many studies have pointed out that (1) the quality of service has a positive relationship with the purchase intention; (2) the product quality is the key factor when the customer chooses the commodity; (3) the experience has a significant relationship with the purchase intention. For the quality of service, experience, the quality of the product on the purchase of the intention to help mobile phone manufacturers to develop marketing programs. In this study, the definition of product quality, service quality, experience experience and purchase intention was first reviewed through the literature review. Then, according to the questionnaire, the single factor analysis, correlation analysis and regression analysis were used to determine the Causality or relevance. The results show that the product quality has a significant positive impact on the customer's purchase intention. The quality of service has a significant positive impact on the customer's purchase intention. The quality of the product and the service quality will be regulated by the experience.