The Impact of Marketing Mix, Brand Image, Perceived Quality, and Life Style on Customers’ Repurchase Behavior of Steamed Bread
碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 106 === The concept of eating for people, pursuing for eating、advocating nature have becomed a fashion. Therefore, healthy foods and consumer market have grown continuously. The steamed bread makers in Taiwan Baking Industry have launched the healthy steamed bread,...
Main Authors: | LEE, CHIA-PING, 李家萍 |
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Other Authors: | WU, SHENG-CHANG |
Format: | Others |
Language: | zh-TW |
Published: |
2017
|
Online Access: | http://ndltd.ncl.edu.tw/handle/9959ga |
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