| Summary: | 碩士 === 世新大學 === 觀光學研究所(含碩專班) === 106 === Incentive travel is business travel that helps motivate employees or partners to increase certain activity or to reach a goal. In the travel industry, incentive travel has been viewed challenging but high profitable market. Therefore, this study attempted to understand the relationship between service innovation, service quality and perceived value of the incentive travel in Taiwan.
The research utilized questionnaires to collect data. A total of 361 questionnaires were collected in the first quality of 2018 and the data was analyzed by t-test, ANOVA, regression and PLS to test hypotheses. The research findings showed that service innovation and service quality is positively influenced by perceived value, while service innovation is a critical factor for service quality. On the other hand, service efficiency is the major influential factor for service innovation. Service assurance is the most important factor for service quality; meanwhile perceived value, emotional value and prestige value are also key elements for travel successful incentive travel operations. Practical and academic suggestions were provided in the end of the research.
|
|---|
