| Summary: | 碩士 === 南臺科技大學 === 企業管理系 === 105 === With the developing of the internet and the information technology, transparency of the transaction information has been increased. In order to reduce the cost and obtain the better profit, both of domestic and overseas suppliers and purchasers no longer rely on the traders for the export/import business. They would rather do business directly with each other. Therefore, the traders are facing the threat of "Disintermediation" which makes them more difficult to survive. This study aims to research how a Taiwanese hardware and fastener trading company improved its service quality by adopting the transformer strategy, increasing value activities and implementing internal employee training to minimize the risk of "Disintermediation", moreover, to sustainably create its value to ensure the profit acquisition and sustainable operation.
This research is based on the “Case Study” of a hardware and fastener trading company which has already run for fifteen more years. It revealed that the sales performance of the company has been improved after adding a new product item as a transformation strategy. Moreover, its sales market has been expanded to other countries and it is exploring more. To stabilize the quality of the new product, enhance the customers’ confidence and ensure the successful transformation, the company set up ISO-9001 quality management system as the value chain activity and arranged the training for the employee’s professional knowledge and skills. From the annual performance assessment, the data indicated that the product quality was controlled under the ISO system and the customers were also more confident on both of the new product and the staff. Meanwhile, the customer satisfaction rate was higher than expected. It revealed the customers’ affirmation to the new product plan, and the ideal sales growth also reflected the value chain activities definitely could bring positive effect to the company which has adopted product transformation strategy.
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