| Summary: | 碩士 === 南臺科技大學 === 資訊管理系 === 105 === Many organizations have started to deploy platforms of company-internal social media, where employees communicate with colleagues, share information and create knowledgebase with each other. The purpose of this study is to explore how the social media affordances supports employees' social transaction activities, social capital relationships, and organizational values. Through the qualitative research and content analysis, the study of eight Taiwanese companies for the company-internal media platform for the use of the situation. The results show that the affordances of the company-internal social media and the use of the social media can be divided into three levels: (1) Use social media to read, search and store relevant information on work productivity; (2) Use social media to interact with others to discuss, to strengthen the learning abilities of employees; and (3) using social media with colleagues to create and generate relevant knowledge so that employees acquire more creativity – by such employees can be effectively supported to social transactions, to establish social capital and to enhance the organizational value. All using conditions of the company-internal social media are in the second level, where employees can improve their productivity and learning through the company-internal social media. In some companies, even the third level has been reached, where employees have been working with colleagues on the social media for creativity, helping the employees to be more creative – which is especially obvious in the information industry.
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