Exploring rhetoric of short animated films with family topics

• Main Authors: SHEN,SONG-YUN, 沈頌芸
• Other Authors: LIU,CHUN-HUNG
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/83749060322150387172

碩士 === 南臺科技大學 === 數位內容與應用設計碩士班 === 105 === Abstract An understanding of rhetoric of film can be used to create an appreciation for films through inverse operation, and it can also be used in the making of films to construct the most appropriate arrangement for the expression of drama, to enhance the audience’s understanding of the film, or to inspire them. This study aims to analyze the commonly used forms of rhetoric of film and its functions in family-related animated shorts and to hereby explore its manifestations and meanings. This study adopted content analysis to evaluate the rhetoric of film used in five three-to-ten minute animated family shorts; the definitions of rhetoric of film in Li Xianjie’s 《Film Rhetoric: Mirror and Discourse》 and Ge Yuqing’s 《Animated Film Narrative Art》 were used as the basis for the development of the rhetoric of film categorizations. Our findings showed that the commonly used forms of rhetoric of film are “Close-up,” “Repet,” and “Hyperbole.” The application of rhetoric of film is very useful for revealing and constructing the overall imagery of a film; an understanding of the application of rhetoric will thus enable deeper understanding of and discussion on the imagery expressed in films and perhaps even effect changes in the psychological state of the audience. In terms of the construction of images, the use of rhetoric of film could enhance the beauty and visual richness of a picture. The implicit meanings represented by each type of rhetoric could deepen the audience’s impression of a film and provoke a deeper level of thought, thus increasing the film’s value.