The study of influence which the effects of advertisement and promotion of price have on the value of customers and satisfaction of customers-Take the vegetable foods restaurants in Taiwan as example

• Main Authors: HUNG,I-CHUN, 洪宜君
• Other Authors: 陳孟修
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/87vu2q

碩士 === 南臺科技大學 === 高階主管企管碩士班 === 105 === The study conduct an analysis of population in accordance with the vegetable foods restaurants and tries to understand the situation of variation of customers of the vegetable foods restaurants. Besides, because the competition of the vegetable foods restaurants becomes fierce and the favor of customers varies a lot, the vegetable foods restaurants tries to seek appropriate advertisements and promotion of price to heighten satisfaction of customers. Because the advertisement and the promotion of price can seize the customers’attention and curiosity, it raises the customers’satisfacation and loyalty. The study adopts the statistics windows softwares like SPSS and AMOS as the tools of statistics and analysis. It uses samples to demonstrate the methods like analysis of statistics, analysis of reliability and validity, analysis of elements, analysis of variable factor of single element, analysis of regression, and analysis of SEM. It starts with the consumers to establish the mode of satisfaction. The consequence of the study is as followings: 1. The degree of cognition of “the value of customers” will vary obviously due to different class variables such as different average salary per month, the desire of consume again(reasonable price, delicious foods, the good quality of service), the times of past to consume. 2. The degree of cognition of “the satisfaction of consumers” will vary obviously due to different class variables such as different average salary per month, the desire of consume again(reasonable price, delicious foods, the good quality of service), the times of past to consume, the motivation of consume. 3. When we use the related research to investigate the correlation between the factors such as “the effects of advertisement”, “the promotion of price”,”the value of customers”,”the satisfaction of customers”, we find out there is extremely obvious correlation between the above factors. 4. All factors have an extremely positive influence on the regression analysis of consumers’ satisfaction. The variable of ”the value of customers” has an extremely obvious influence on the regression coefficient of the variable of “the satisfaction of customers” We will propose related suggestions according to the above conclusion in order to provide the reference towards thevegetable foods restaurants as their direction of development and we also will provide the related reference of further study.