| Summary: | 碩士 === 大仁科技大學 === 文化創意產業研究所 === 105 === This case study will aim to discuss and make recommendations for the cultural products design concept and marketing strategy on TAIWAN Soya-mixed meat Museum in Gangshan, Kaohsiung. Through literature data analysis, in-depth interviews, field research and secondary data analysis methods, this study will discuss how TAIWAN Soya-mixed meat Museum create its products by five design elements (culture, designability, commemoration, practical-convenience and transformation) and how to use the 7P marketing strategies to improve its development.
Based on the research results, summarized the recommendations as follows: 1. Open public participation on packaging design to improve the local characteristics. 2. Provide simple product questionnaire to enhance the strength of new products. 3. Establish internet marketing platform to increase merchandise sales. 4. Plan vacation package to connect the local tourism industry. 5. Set up digital audio-video equipment to shorten the distance with customers. Hope these recommendations can provideTAIWANSoya-mixed meat Museum with the futureproduct design and marketing operations ideas to get better concrete results.
Keywords：soya-mixed meat Museum, tourism factory, culturally creative products, culturally creative productsdesign, marketing strategy.
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