| Summary: | 碩士 === 亞洲大學 === 財務金融學系 === 105 === With the universal enhancement of our national education, national income has also promoted, so our nationals tend to pursue high level housing esthetics and the good life quality. Moreover, the housing space and the architectural design obviously tend to the fine tendency. Because house prices are rising fast, buying houses is far beyond the ability of common small families. Because of the domestic construction industry vigorous development, the house decoration industry is continually developing. Besides, the aged buildings are getting older and older. Therefore, the way that indoor designs can improve housing space and the quality has become the tendency which our nationals pursue. The construction industry is gradually tending to develop the renewal and the reuse of the old buildings.
The research goal of the paper lies in promoting the high additional value of the products and increasing the competitive power by strengthening, the manufacturer’s ability of service quality. And the way to run an enterprise is supposed to take service quality as the leading direction. When the leader improves the management strategy, the company can achieves the innovation of its service quality on its overall value chain. And the company must try to reverse this industrial market scope. It has to reform from monopolistic market to single-occupied market in almost completely competitive market in order to increase the profit of the manufacturer.
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