| Summary: | 碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 105 === This study aims to construct the correct marketing strategy by discussing the appropriate marketing strategy of a real estate company, which is based on the marketing strategy of the listed products launched in years and its correct marketing ideas and theories. Taiwan's real estate industry in response to different marketing strategies is also discussed, and to sum up in line with the needs of the marketing program for a sustainable development in the real estate industry.
The study has concluded that: First, the environment impacts the decision making of real estate: the political situation and the industrial environment impact the decision making of real estate business. Always care about industrial trends and the trend of the environment in order to have an insight before hands and grab the opportunity of a good location. Second, master the strategy marketing: the correct grasp the marketing strategies correctly with a high vision and wisdom to improve sales performance, and to respond to the current market situation, according to local conditions of product positioning, and to make a segment in the target market. Three, increase the added value of the product: in addition to the added value of the house itself, its architectural design, special senses, investment products’ value-added potential, comfort of self-occupied real estate, safety and privacy are all added values. Be Able to meet the psychological aspects of customers, and to have a higher customer satisfaction than one of competitors.
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