The Study of Non - Original Car Warranty Automobile Maintenance Factory for Service Satisfaction — A Case of Car Warranty Alliance Maintenance Factory
碩士 === 國立臺北科技大學 === 車輛工程系所 === 105 === How to build a good brand image is the purpose of the goal for sustained business efforts. Car maintenance plant must pay attention to the needs of consumers, purchasing power and willingness. The Car warranty alliance Maintenance Factory must pay attention to...
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ndltd-TW-105TIT051620152019-05-15T23:53:22Z http://ndltd.ncl.edu.tw/handle/4bns26 The Study of Non - Original Car Warranty Automobile Maintenance Factory for Service Satisfaction — A Case of Car Warranty Alliance Maintenance Factory 非原廠汽車保修廠服務滿意度之研究- 以A汽車保修聯盟為例 JUI-TAI HSU 許睿泰 碩士 國立臺北科技大學 車輛工程系所 105 How to build a good brand image is the purpose of the goal for sustained business efforts. Car maintenance plant must pay attention to the needs of consumers, purchasing power and willingness. The Car warranty alliance Maintenance Factory must pay attention to consumer-oriented topic. The purpose of this study is to explore the brand image, perceived risk and service satisfaction of non-original vehicle maintenance plants. It is expected to be able to study this, to have a better understanding of the car maintenance plant, and to understand the brand image, perceived risk and service satisfaction factors. In this study, we used statistics, single factor variation analysis, independent sample t test, pearson correlation analysis, and regression analysis. The results of the study are as follows: the brand image, the perceived risk and the service satisfaction of the car maintenance plant are significantly different, and the brand image and the perceived risk of the car maintenance factory are higher. Chien-Pin Wang Go-Long Tsai 王建彬 蔡國隆 2017 學位論文 ; thesis 51 zh-TW |
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Others
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碩士 === 國立臺北科技大學 === 車輛工程系所 === 105 === How to build a good brand image is the purpose of the goal for sustained business efforts. Car maintenance plant must pay attention to the needs of consumers, purchasing power and willingness. The Car warranty alliance Maintenance Factory must pay attention to consumer-oriented topic. The purpose of this study is to explore the brand image, perceived risk and service satisfaction of non-original vehicle maintenance plants. It is expected to be able to study this, to have a better understanding of the car maintenance plant, and to understand the brand image, perceived risk and service satisfaction factors. In this study, we used statistics, single factor variation analysis, independent sample t test, pearson correlation analysis, and regression analysis. The results of the study are as follows: the brand image, the perceived risk and the service satisfaction of the car maintenance plant are significantly different, and the brand image and the perceived risk of the car maintenance factory are higher.
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author2 |
Chien-Pin Wang |
author_facet |
Chien-Pin Wang JUI-TAI HSU 許睿泰 |
author |
JUI-TAI HSU 許睿泰 |
spellingShingle |
JUI-TAI HSU 許睿泰 The Study of Non - Original Car Warranty Automobile Maintenance Factory for Service Satisfaction — A Case of Car Warranty Alliance Maintenance Factory |
author_sort |
JUI-TAI HSU |
title |
The Study of Non - Original Car Warranty Automobile Maintenance Factory for Service Satisfaction — A Case of Car Warranty Alliance Maintenance Factory |
title_short |
The Study of Non - Original Car Warranty Automobile Maintenance Factory for Service Satisfaction — A Case of Car Warranty Alliance Maintenance Factory |
title_full |
The Study of Non - Original Car Warranty Automobile Maintenance Factory for Service Satisfaction — A Case of Car Warranty Alliance Maintenance Factory |
title_fullStr |
The Study of Non - Original Car Warranty Automobile Maintenance Factory for Service Satisfaction — A Case of Car Warranty Alliance Maintenance Factory |
title_full_unstemmed |
The Study of Non - Original Car Warranty Automobile Maintenance Factory for Service Satisfaction — A Case of Car Warranty Alliance Maintenance Factory |
title_sort |
study of non - original car warranty automobile maintenance factory for service satisfaction — a case of car warranty alliance maintenance factory |
publishDate |
2017 |
url |
http://ndltd.ncl.edu.tw/handle/4bns26 |
work_keys_str_mv |
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