The Study of Non - Original Car Warranty Automobile Maintenance Factory for Service Satisfaction — A Case of Car Warranty Alliance Maintenance Factory

• Main Authors: JUI-TAI HSU, 許睿泰
• Other Authors: Chien-Pin Wang
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/4bns26

碩士 === 國立臺北科技大學 === 車輛工程系所 === 105 === How to build a good brand image is the purpose of the goal for sustained business efforts. Car maintenance plant must pay attention to the needs of consumers, purchasing power and willingness. The Car warranty alliance Maintenance Factory must pay attention to consumer-oriented topic. The purpose of this study is to explore the brand image, perceived risk and service satisfaction of non-original vehicle maintenance plants. It is expected to be able to study this, to have a better understanding of the car maintenance plant, and to understand the brand image, perceived risk and service satisfaction factors. In this study, we used statistics, single factor variation analysis, independent sample t test, pearson correlation analysis, and regression analysis. The results of the study are as follows: the brand image, the perceived risk and the service satisfaction of the car maintenance plant are significantly different, and the brand image and the perceived risk of the car maintenance factory are higher.