The Impact of Content Strategy Types on Social Customer Engagement Experience:The Moderating Role of Parasocial Interaction and Consumer Empowerment
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 105 === Along with the internet began to development, and social networking sites began to flourish, brand enterprises not only earn the new strategies on their multifaceted business but provide information and meet customers social need by joining to the brand commu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27wf92 |