The Influence of Audience Size on Social Customer Engagement Experience－Social Presence and Self-disclosure as Moderators.

• Main Authors: Hsiang-Chun Yu, 游翔鈞
• Other Authors: Ching-Jui Keng
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/f64dbz

碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 105 === The aim of this study is to bridge this gap by exploring the concept of audience size, concept into question research community to compensate for the lack of previous studies. In this study aimed to explore two types of personality traits－Social Presence and Self-Disclosure with the different focus (Self-focus / Other-focus) which combination can make the different type of SCEE.Further explore the interactive relationship between the Audience Size, Social Presence and Self-Disclosure. The result of the study provides evidence that difference of audience size would generate different level of SCEE in consume type. We also found that the moderate effects of social presence and self-disclosure between the relationship of audience size and SCEE.