| Summary: | 碩士 === 淡江大學 === 資訊管理學系碩士班 === 105 === Online game is difficult to obtain knowledge of virtual communities potentially. Proposed knowledge-sharing related aspects is based Attitudes Personal qualities, Subjective Norms, Perceived Behavior Control on Theory of Planned Behavior. The author thinks cause’s motivation to participate of knowledge sharing. Knowledge sharing motivation found intention, knowledge sharing behavior and other aspects. (1) Players immersed state: Speech skills and increase the breadth of knowledge. (2) Knowledge sharing intention: Their Published knowledge and process experience sharing on virtual community. (3) Virtual community’s codependency: Virtual community is sharing to knowledge experience value. (4) Knowledge sharing behavior: The players themselves participate in the actual knowledge sharing.
The authors used the web survey. Gather information about personal knowledge-sharing behavior. Total recovery of 312 valid samples. Because of the large, number of motivations and the limited share of the literature on the sharing of experience value, Explanatory power of behavioral. The results are described below:
The subjective norm of knowledge sharing is the main source of knowledge sharing motivation. The interaction between virtual communities and peers has the strongest motivations for knowledge sharing. Virtual community in the common relationship of knowledge sharing the most influential personal traits. Reflect when their own characteristics found in the sharing of motivation that Increased community participation in order to benefit the population or to take care of specific people. Players immersed in the state found that knowledge sharing motives than knowledge sharing intentions to the strong. Knowledge-sharing motivation is devote that community, complete, the ideal of the mind and cause the best interactive process.
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