Improving Public Transportation Service through Technological Service Innovation –Taking Taipei Mass Rapid Transit System as an Example
碩士 === 大同大學 === 資訊經營學系(所) === 105 === The study focuses on improving the service quality of Taipei Mass Rapid Transit (MRT) system and enhancing the efficiency and competitiveness of the MRT system through technological innovation. At present, the existing equipment of the MRT system is sufficient f...
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2017
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Online Access: | http://ndltd.ncl.edu.tw/handle/373jm3 |
Summary: | 碩士 === 大同大學 === 資訊經營學系(所) === 105 === The study focuses on improving the service quality of Taipei Mass Rapid Transit (MRT) system and enhancing the efficiency and competitiveness of the MRT system through technological innovation. At present, the existing equipment of the MRT system is sufficient for passengers who serve abroad. Is it necessary to further service innovation to improve service quality?
The four dimensions of service innovation proposed by scholar Rob Bilderbeek (1998) are the most representative. The four facets of service innovation (1) new service concept (2) new customer interface (3) new service delivery system (4) technical options. To explore how to service innovation to improve service quality and its way.
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