| Summary: | 碩士 === 育達科技大學 === 休閒事業管理系碩士班 === 105 === Abstract
The purpose of this study was to investigate the current situation of resource recycling behavior and green consumption attitude for senior students at elementary schools in Miaoli County, and to analyze the effects of the basic variables on resource recycling behavior and green consumption attitude, as well as the relationships between resource recycling behavior and green consumption attitude. The research tool was survey questionnaire, and the subjects were senior students at elementary schools in Miaoli County. The researcher conducted quota sampling, and 805 valid samples were obtained. Descriptive statistics, independent t-test, one-way ANOVA and Pearson product-moment correlation were adopted to conduct the data analysis. Based on the results of the data analysis, the findings of this study were summarized as:
1. The subjects of this study showed positive resource recycling behavior and green consumption attitude.
2. The factors affecting the resource recycling behavior included“sex”, “father’s and mother’s level of education”, “father’s ocupation”, “parents’ socioeconomic status”,“experiences environmental activities”, “experiences of access environmental information”, and “the degree of family environmental consciousness”.
3. The factors affecting the green consumption attitude included “sex”, “mother’s level of education”, “parents’ socioeconomic status”,“experiences environmental activities”, “experiences of access environmental information”, and “the degree of family environmental consciousness”.
4. Bivariate analysis showed significant positive correlation between the resource recycling behavior and the green consumption attitude.
In the end, the findings were further discussed accordingly and concrete proposals would be provided as references for related institutes and further researchers.
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