Firm’s Business Strategy in Mainland China –A Case Study of Want Want China

• Main Authors: LIN, JIA-JING, 林佳靜
• Other Authors: LEI, HAN-SHENG
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/qm93ar

碩士 === 國立雲林科技大學 === 企業管理系 === 105 === The government of China has provided preferential policies and land tax for Taiwanese companies in order to encourage them to invest in China, based on the Chinese economic reform which started in 1978. The timing of Taiwanese companies entering China market is way earlier than other countries. However, the good time never lasts. Some companies expand successfully while others encounter more and more difficulties about operating their business. This thesis takes the company, Want Want China Holdings Limited, a subsidiary company of Want Want Group as a case study. It mainly investigates the process about how Manufacture of Packaged food Products in Taiwan transform themselves form a small- and medium-sized enterprises into an international group company during the time of entering China market. By having an interview with Want Want China, this thesis points out the changes of Taiwanese Food Industries and shows how they use their own recourses to make different strategies for different obstacles. Moreover, this thesis provides some suggestions and business strategies for Manufacture of Food Products in Taiwan to deal with the decline of China market. According to the data analysis of China Want Want success factors, such as the following four: 1.High vertical integration and preemptive advantage is based on the mainland market, the biggest advantage. 2.Continue to maintain differentiation with innovation leadership. 3.Main and Vice Brand with the strategy and product diversification strategy. 4.Deep-rooted brand memories