| Summary: | 碩士 === 國立雲林科技大學 === 企業管理系 === 105 === This business plan observe the number of tourists in the world has increased in recent years and a numerous of user of online shopping and purchasing. In the same time, the mobile devices become general. For these reasons, the business plan associate that if the existing mobile shopping platform can gives new idea to enhance the convenience of shopping. With the platform that provides the status of the live broadcast function, not only allows consumers to take this function before they purchasing goods to see the actual object ,but also can reduce the fake goods problems. Also, in the supplier’s position, it can be more convenient to show the contents of the goods, and it can makes the platform to achieve the maximize benefit.
Through this concept, we will start to study and analyze how do the shopping platform of consumers marketing open, operational in Taiwan. After understanding the existing functions of each platform, the project will focus on the C2C (customer to customer) trading model. C2C isn't the mainstream today, but it will inevitably become a popular trend in a few years. Our platform also provides C2C transaction mode function. Such as subscript purchasing broker, shoot to sale, instant messaging. subscript purchasing broker is the demand by the buyer. It's expected by the demand-oriented model can reduce the current commodity suppliers hoard goods, and shoot to sale is to sell the product by the use of intelligent mobile phone can take pictures of goods to sold on the shelves. This feature is expected to let goods providers on the shelves quickly, increase the use of convenience, instant messaging function is allow buyers and sellers to communicate immediately and reduce transaction disputes.
Take the demand-oriented platform as a cornerstone to plan short-term, middle, and long-term business management strategy, When the platform maintains stably in the market, it is available to opened multi-language and expand the market to another countries outside of Taiwan, with the APP to offer a variety of service and create much more values to attract customers.
Key words: E-commerce, C2C, Mobile shopping
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