A Case Study of Business Model of Medical Device Industry

• Main Authors: WU, YA-JIN, 吳亞縉
• Other Authors: CHEN, CHIN-YUAN
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/2a6g65

碩士 === 國立雲林科技大學 === 企業管理系 === 105 === With the advent of the aging society and the preventive medicine issues, drive the development of medical device industry. Many manufacturers have joined the ranks of the industry, and the government is also actively promoting the development of biotechnology industry, to promote the rapid growth of medical device industry. The research analyze the three listed company which are PISHANG, APEX and ROSSMAX. Analyze there business model and business strategy to understand the advantages and disadvantages of the manufacturers through their own strengths and weaknesses with the overall environment to create a unique profit model. PISHANG focus on its own brand development and after-sales service, in recent years is more into the field of electric vehicles to achieve synergies. APEX according to the international division strategy, develop its own brand and foundry production, and actively expand overseas access and research to enhance the competitive advantage. ROSSMAX in the way of vertical integration to reduce costs and control the quality, towards the brand’s layout and product line once the purchase of the strategy. The study found that the most of the medical device are manufacturer, and through the dealer sold to the end consumer. Most manufacturers and some original equipment manufacturer are the development of there own brand, to establish brand equity and visibility. Companies that adopt differentiated strategies will adopt mergers and acquisitions, the other that adopt low-cost strategies are mostly vertically integrated. Moreover, the medical device manufacturers export ratio higher than the domestic ratio, and more exported to Europe and the United States. Providing after-sales service helps to maintain long-term relationships with customers. This strategy is also one of the methods that most vendors will adopt. When the companies in the R & D technology is mature, they will establish a patented technology and team to develop their own products. In addition, overseas expansion will help them to build awareness.