Summary: | 碩士 === 國立雲林科技大學 === 財務金融系 === 105 === In the era of knowledge economy, social networks have become the important intangible assets for company. It is a business strategy for a company to use its social networks to increase firm performance. In this study, we use the listed companies of financial crisis during the period from 2007 to 2015 as the subject of research, and divided into companies whether passing through the financial crisis. We analyze their correlation between financial crisis and social networks including chairman, CEO, CFO and corporate member’s general network and banking network.
The empirical results using the Logistic model find the CEO’s the higher of closeness centrality of general network and banking network, and the chairman’s the lower of degree centrality of banking network have a benefit for companies recovering from financial crisis. Then using the Cox model can find the CFO’s the lower of closeness centrality of general network and the higher of degree centrality of banking network, and the chairman’s the lower of degree centrality of general network have a benefit for companies of financial crisis with cutting down crisis period.
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