| Summary: | 碩士 === 國立雲林科技大學 === 休閒運動研究所 === 105 === This study tends to discuss experience, experiential value and loyalty of tourists’ at Singang Incense Artistic Culture Garden, and furthermore analyzed the divergent conditions occurred to the three above variants among the tourists with different background variants. The study was conducted through questionnaires. Among 300 questionnaires, there were 250 with a ratio of 83% valid samples. SPSS 18 for Windows are applied to the vertification and analyses with the following results:
1.The major of the torists backgroung is female, 36-45 years old, education level is mostly university, stay time to within 60 minutes, and self-planning.
2.The top of the tourists’ strong agree options are ” sensory experience”(M=4.48), “ service superiority”(M=4.40). The top of loyalty is “ Willingness to recommend”(M=4.34).
3.Tourists’ experience, experiential value and loyalty appeared significant different in different background.
4.The experience of the tourists’ at Garden had a positive and remarkable influence on experiential value.
5.The experience of the tourists’ at Garden didn’t show a positive and remarkable influence on loyalty.
6.The experiential value of the tourists’ at Garden had a positive and remarkable influence on loyalty.
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