A Study on Relationships among Tourism Experience ,Experiential Value and Loyalty-An Example of Singang Incense Artistic Culture Garden
碩士 === 國立雲林科技大學 === 休閒運動研究所 === 105 === This study tends to discuss experience, experiential value and loyalty of tourists’ at Singang Incense Artistic Culture Garden, and furthermore analyzed the divergent conditions occurred to the three above variants among the tourists with different background...
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ndltd-TW-105YUNT05710222018-05-15T04:32:00Z http://ndltd.ncl.edu.tw/handle/du7g8c A Study on Relationships among Tourism Experience ,Experiential Value and Loyalty-An Example of Singang Incense Artistic Culture Garden 遊客體驗、體驗價值與忠誠度之相關研究~以新港香藝文化園區為例 CHEN, YU-HUEI 陳裕輝 碩士 國立雲林科技大學 休閒運動研究所 105 This study tends to discuss experience, experiential value and loyalty of tourists’ at Singang Incense Artistic Culture Garden, and furthermore analyzed the divergent conditions occurred to the three above variants among the tourists with different background variants. The study was conducted through questionnaires. Among 300 questionnaires, there were 250 with a ratio of 83% valid samples. SPSS 18 for Windows are applied to the vertification and analyses with the following results: 1.The major of the torists backgroung is female, 36-45 years old, education level is mostly university, stay time to within 60 minutes, and self-planning. 2.The top of the tourists’ strong agree options are ” sensory experience”(M=4.48), “ service superiority”(M=4.40). The top of loyalty is “ Willingness to recommend”(M=4.34). 3.Tourists’ experience, experiential value and loyalty appeared significant different in different background. 4.The experience of the tourists’ at Garden had a positive and remarkable influence on experiential value. 5.The experience of the tourists’ at Garden didn’t show a positive and remarkable influence on loyalty. 6.The experiential value of the tourists’ at Garden had a positive and remarkable influence on loyalty. CHUNG, CHIH-CHIANG 鍾志強 2017 學位論文 ; thesis 124 zh-TW |
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碩士 === 國立雲林科技大學 === 休閒運動研究所 === 105 === This study tends to discuss experience, experiential value and loyalty of tourists’ at Singang Incense Artistic Culture Garden, and furthermore analyzed the divergent conditions occurred to the three above variants among the tourists with different background variants. The study was conducted through questionnaires. Among 300 questionnaires, there were 250 with a ratio of 83% valid samples. SPSS 18 for Windows are applied to the vertification and analyses with the following results:
1.The major of the torists backgroung is female, 36-45 years old, education level is mostly university, stay time to within 60 minutes, and self-planning.
2.The top of the tourists’ strong agree options are ” sensory experience”(M=4.48), “ service superiority”(M=4.40). The top of loyalty is “ Willingness to recommend”(M=4.34).
3.Tourists’ experience, experiential value and loyalty appeared significant different in different background.
4.The experience of the tourists’ at Garden had a positive and remarkable influence on experiential value.
5.The experience of the tourists’ at Garden didn’t show a positive and remarkable influence on loyalty.
6.The experiential value of the tourists’ at Garden had a positive and remarkable influence on loyalty.
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author2 |
CHUNG, CHIH-CHIANG |
author_facet |
CHUNG, CHIH-CHIANG CHEN, YU-HUEI 陳裕輝 |
author |
CHEN, YU-HUEI 陳裕輝 |
spellingShingle |
CHEN, YU-HUEI 陳裕輝 A Study on Relationships among Tourism Experience ,Experiential Value and Loyalty-An Example of Singang Incense Artistic Culture Garden |
author_sort |
CHEN, YU-HUEI |
title |
A Study on Relationships among Tourism Experience ,Experiential Value and Loyalty-An Example of Singang Incense Artistic Culture Garden |
title_short |
A Study on Relationships among Tourism Experience ,Experiential Value and Loyalty-An Example of Singang Incense Artistic Culture Garden |
title_full |
A Study on Relationships among Tourism Experience ,Experiential Value and Loyalty-An Example of Singang Incense Artistic Culture Garden |
title_fullStr |
A Study on Relationships among Tourism Experience ,Experiential Value and Loyalty-An Example of Singang Incense Artistic Culture Garden |
title_full_unstemmed |
A Study on Relationships among Tourism Experience ,Experiential Value and Loyalty-An Example of Singang Incense Artistic Culture Garden |
title_sort |
study on relationships among tourism experience ,experiential value and loyalty-an example of singang incense artistic culture garden |
publishDate |
2017 |
url |
http://ndltd.ncl.edu.tw/handle/du7g8c |
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