| Summary: | 碩士 === 國立雲林科技大學 === 休閒運動研究所 === 105 === The purpose of this study was to understand the feelings of tourist destination image, participation experience and revisiting intention of Lantern Festival fireworks activities at Tainan Tucheng Orthodox Luermen Matsu Temple, and also to explore the relationship among those variables. The subjects were those who had actually been to Tucheng Orthodox Luermen Matsu Temple, there were 450 visitors filled the questionnaires, deleted 62 invalid and left 388 valid. The collected data used the SPSS 21.0 for Windows to analyze with item analysis, factor analysis, reliability, validity, t-test, one-way ANOVA, Scheffe’s method and regression. Descriptive statistics of the subjects with highest percentage were: males more than females, unmarried, age from 21 to 30 years old, education level of college degree, residence of Tainan region, personal monthly income under 20,000, and first visit. The results of the study found: (1) Demographic variables partially had significant differences on destination image, participation experience, and revisiting intention. (2) Destination image had the positive effect on participation experience. (3) Destination image had the positive effect on revisiting intention. (4) Particpation experience had the positive effect on revisiting intention. (5) Particpation experience had partial mediating effect between destination image and revisiting intention.
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