THE EFFECT OF INTERNAL MARKETING ON JOB SATISFACTION, ORGANIZATIONAL IDENTIFICATION:A CASE STUDY OF T-T COMPANY

碩士 === 元智大學 === 管理碩士在職專班 === 105 === The study concentrates on the employees of production units at machine tool builder. The aim is to understand the influences of internal marketing upon job satisfaction and organizational commitment. The approach obtains primary data via questionnaire, the upperm...

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Bibliographic Details
Main Authors: Hao-Tung Hsu, 徐浩東
Other Authors: Wei-Kang Wang
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/k4e2yn
Description
Summary:碩士 === 元智大學 === 管理碩士在職專班 === 105 === The study concentrates on the employees of production units at machine tool builder. The aim is to understand the influences of internal marketing upon job satisfaction and organizational commitment. The approach obtains primary data via questionnaire, the uppermost study tool to gather data. The content of questionnaire adopts certain items of references. It is also reviewed by advisor and supervisors in company. All items on questionnaire have been carefully verified. This further develops statistics and conclusion. The consequences are 1.Internal marketing imposes significant positive-correlation upon job satisfaction and organizational commitment 2.In the analysis of internal marketing, including training program, performance appraisal, reward program and leadership, the influence of performance appraisal is more important. The recommends are (1) The company’s future development can synchronize with the career planning of employees, and then builds up applicable training programs. (2) The fulfillments of fair and transparent reward programs motivate organizational commitment.