Marketing strategy of fast fashion - MOMA

• Main Authors: Szu-Wei Tsai, 蔡思維
• Other Authors: Ja-Shen Chen
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/u5893y

碩士 === 元智大學 === 管理碩士在職專班 === 105 === Enterprises in the brand management, usually with different times the ecological environment changes and take different measures. Therefore, to understand the brand management enterprises in the current stage of the brand management strategy, is the general brand operators should have the basic understanding. And can be informed of the current brand management enterprises in the brand management strategy adopted by the brand management and management of important considerations to Taiwan brand MOMA in the development of brand marketing strategy for reference, it is the brand operators expected of. The research orientation of this research is qualitative research, which is discussed from the operating status of Taiwan brand MOMA and selected its brand management manager or frontline sales staff to conduct in-depth interviews to understand Taiwan brand MOMA brand marketing strategy and induction , Comparison and analysis methods, to find the Taiwan brand MOMA operators for brand marketing important considerations. The results of the study found that Taiwan's brand MOMA marketing strategy important considerations are: (a) product strategy; (b) pricing strategy; (c) access strategy; (d) promotion strategy.