Limitations and Possibilities of Taiwanese Theatre Industry: From the Perspectives of Theatre Companies

• Main Authors: CHAN WENG IAN, 陳詠欣
• Other Authors: 連雅慧
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/buj832

碩士 === 國立中正大學 === 企業管理系研究所 === 106 === Theatre arts in Taiwan have been increasingly popular since 1980s, along with the continuous resources input such as establishments of numerous theatre companies; rising number of graduates and employees in the sector of Theatre Arts, support from government policy, etc. However, researchers agree that there is a professional theatre in Taiwan, but not yet a well-structured theatre industry. Existing literature largely discuss the arts in theatre, among few from the views of business management which widely discuss the marketing strategies of certain theatre companies; rarely from the point of view of theatre industry as a whole. The purposes of the study are to know the business features of theatre companies in Taiwan, as well as to identify and analysis the industry dilemmas, through sharing of the first-hand experiences of senior managers in various theatre companies. The study finds out that the three common business features found in the studied theatre companies are (1)all of them possess a well established organizational structure, (2)all of them practice a strict annually financial policy, and (3)all of them adopts a specific market positioning strategy. The common dilemmas faced by the industry include insufficiency of venues for stage performances, decline in the number of audience, inadequate art education for public, ineffectiveness of the government funding policy and talent shortage. The study suggests that the cause of the mentioned industry dilemmas is the lack of a social environment for the development of arts. Therefore, the study attempts to give advices to the government, theatre companies, as well as the social public on practices that help enhancing the growth and development of theatre arts.