The Effect of Sales Performance on the Instant Noodles
碩士 === 中華科技大學 === 經營管理研究所 === 106 === This study will explore that the effect of product attribute on sales performance. This study is mainly aimed at instant noodles. The case is well-known chain stores. The sample is from the store manager and business executives. The period is in February, 2017....
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ndltd-TW-106CHIT04570252019-05-16T00:30:08Z http://ndltd.ncl.edu.tw/handle/3x4xhd The Effect of Sales Performance on the Instant Noodles 探討進口速食麵銷售績效之影響因素 WANG, JHIH-SIAN 王智賢 碩士 中華科技大學 經營管理研究所 106 This study will explore that the effect of product attribute on sales performance. This study is mainly aimed at instant noodles. The case is well-known chain stores. The sample is from the store manager and business executives. The period is in February, 2017. There are 900 store location, 6 store types, and 85 items. We will discuss that the factor of sales performance for instant noodles. The factors Include product attributes, and store characteristics. Last, and also the most important, stores characteristics how moderate product attributes and sales performance. The evidences indicate that product attributes, and store characteristics have significant differences in sales performance. Taste attributes, flavor attributes, way of eating, package attributes, price attributes, store area, and store type have significant differences in sales performance. Indeed, stores characteristics have moderation effect. The sales volume or sales amount caused by different product attributes will vary depending on store characteristics. The result can provide reference that conduct product planning and product layout for firm manager. Chia-Ching chang 張佳菁 2018 學位論文 ; thesis 34 zh-TW |
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zh-TW |
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Others
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碩士 === 中華科技大學 === 經營管理研究所 === 106 === This study will explore that the effect of product attribute on sales performance. This study is mainly aimed at instant noodles. The case is well-known chain stores. The sample is from the store manager and business executives. The period is in February, 2017. There are 900 store location, 6 store types, and 85 items. We will discuss that the factor of sales performance for instant noodles. The factors Include product attributes, and store characteristics. Last, and also the most important, stores characteristics how moderate product attributes and sales performance.
The evidences indicate that product attributes, and store characteristics have significant differences in sales performance. Taste attributes, flavor attributes, way of eating, package attributes, price attributes, store area, and store type have significant differences in sales performance. Indeed, stores characteristics have moderation effect. The sales volume or sales amount caused by different product attributes will vary depending on store characteristics. The result can provide reference that conduct product planning and product layout for firm manager.
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author2 |
Chia-Ching chang |
author_facet |
Chia-Ching chang WANG, JHIH-SIAN 王智賢 |
author |
WANG, JHIH-SIAN 王智賢 |
spellingShingle |
WANG, JHIH-SIAN 王智賢 The Effect of Sales Performance on the Instant Noodles |
author_sort |
WANG, JHIH-SIAN |
title |
The Effect of Sales Performance on the Instant Noodles |
title_short |
The Effect of Sales Performance on the Instant Noodles |
title_full |
The Effect of Sales Performance on the Instant Noodles |
title_fullStr |
The Effect of Sales Performance on the Instant Noodles |
title_full_unstemmed |
The Effect of Sales Performance on the Instant Noodles |
title_sort |
effect of sales performance on the instant noodles |
publishDate |
2018 |
url |
http://ndltd.ncl.edu.tw/handle/3x4xhd |
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