The Effect of Sales Performance on the Instant Noodles

• Main Authors: WANG, JHIH-SIAN, 王智賢
• Other Authors: Chia-Ching chang
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/3x4xhd

碩士 === 中華科技大學 === 經營管理研究所 === 106 === This study will explore that the effect of product attribute on sales performance. This study is mainly aimed at instant noodles. The case is well-known chain stores. The sample is from the store manager and business executives. The period is in February, 2017. There are 900 store location, 6 store types, and 85 items. We will discuss that the factor of sales performance for instant noodles. The factors Include product attributes, and store characteristics. Last, and also the most important, stores characteristics how moderate product attributes and sales performance. The evidences indicate that product attributes, and store characteristics have significant differences in sales performance. Taste attributes, flavor attributes, way of eating, package attributes, price attributes, store area, and store type have significant differences in sales performance. Indeed, stores characteristics have moderation effect. The sales volume or sales amount caused by different product attributes will vary depending on store characteristics. The result can provide reference that conduct product planning and product layout for firm manager.