How do aromatherapy practitioners choose aromatherapy oil among different brands an analysis based on AHP

• Main Authors: LIU,HUI-WEN, 劉慧雯
• Other Authors: YE,MING-LANG
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/3s7d29

碩士 === 中華大學 === 企業管理學系 === 106 === Aromatherapy is a type of adjuvant therapy for psychological intervention. It could be used for improving both physical and mental health. Its effects include releasing from melancholy, maintaining or improving self-esteem and the level of life satisfaction. Since 1993, Taiwan had become an ageing country. Health care had become more and more popular. This research was mainly focus on the development of essential oil business in Taiwan, the decision factors for aromatherapists of which products to use, and the major brands in the industry. Through interviewing with professional aromatherapists and the Analytic Hierarchy Process (AHP), we learned the decision factors for them were more emphasizing on the relaxing effects on bodies than cheap price. The result of AHP was the following, pain relief 0.7848, price 0.1279, and the variety of aroma 0.0872. Comparing these decision factors with several brands mentioned in the interview with the professionals, the major choices were doTERRA 0.7223, Melaleuca 0.159, and Yiri Living 0.1245. Despite of the importance of price and the variety of aroma, the research showed pain relief was the major factor. Hopefully through this research, aromatherapists would be able to emphasize more on customers’ actual experiences of the products than lowering the price.