The Capability Comparison of OIC and Non-OIC Countries and the Critical Success Factors Defined by AHP to Accommodate the Halal Tourism Market

• Main Authors: STEPHANIE ARDIANA WIJAYA, 黃印梅
• Other Authors: LEE, MING-GONG
• Format: Others
• Language: en_US
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/6c93ht

碩士 === 中華大學 === 休閒遊憩規劃與管理學系 === 106 === A rapid growth of Muslim population, in consequence increasing the number of Muslim travelers with their high contribution to global tourism revenue, has made Muslims becoming a potential group of customer to the tourism market. On behalf to attract the Muslim travelers, both of OIC and non-OIC countries are eager to offer the Muslim friendly environment since Muslim traveler has some basic and specific needs that should comply with their belief and this phenomenon called Muslim travel or Halal tourism. Two type of questionnaire with the same attributes inside were conducted in this study. The first one is to identify the capability of both countries to facilitate Muslim tourists in the hospitality industry. The results have shown that Muslim majority country has better performance in the services and 80% are willing to improve especially in the F&B attribute (30%). While 55% hotels in the non-OIC country inclined to serve the general guest. And the second questionnaire is using AHP approach to find the critical factor to become Sharia compliant hotel. Even though the findings at other attributes might have differences between hotelier and Muslim guest group, but overall, we can conclude that provide Halal food is the critical factor based on the result is remain consistent. But through becoming a Sharia compliant hotel is not easy to accomplish, a hotel could sufficiently become Muslim friendly hotels which serve basic needs such as provide Halal food and prayer utilities for Muslim guests as many hotels in Indonesia did. Because the low awareness and less information of Muslim in the non-OIC country, it is hoped that our study will contribute for people who work on the hospitality and cultivate the desire to take the elements for practical use in the operation of the hotel for a better performance and quality as well. Keywords：Halal Tourism, Muslim Travel, OIC, Non-OIC, Sharia Compliant Hotel, AHP