| Summary: | 碩士 === 長榮大學 === 企業管理學系碩士班 === 106 === It is important issue to evaluate investment project in E-commerce platform era. The traditional valuation method using the net present value method can’t evaluate the investment project’s value, but Real Options method can do it by improve their deficiencies.The most investment project has fuzziness, thus This thesis constructed Fuzzy Real Options method base on real options and fuzzy set theory to evaluate investment project in E-commerce platform.
The study analysis to the data and Sensitivity data for conclusion about the Fuzzy Real Options has more elasticity than traditional assessment method. In conclusion, Standard deviation, Risk-free rate and Fuzzy parameters have positive relationship with fuzzy real options, but investment cost and expected growth rate have negative relationship with fuzzy real options. The conclusions of this study can be used as reference for the decision-making of e-commerce platform for the industry.
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