| Summary: | 碩士 === 中國科技大學 === 企業管理系 === 106 === Most studies of bride 's secretarial company in the past are about the relationships among the exception and cogniton of customers, the qualities of personalities, working stress, and the work satisfaction. Less topics of studies are about the key factors of running bride 's secretarial companies succesfully. The aim of this study is the key factors of running bride 's secretarial companies succesfully in the red sea and clarify the causal relationships among the factors.
First of all, it uses the Fuzzy Delphi Method to sieve out the dimensions and norms of the key factors of running a bride 's secretarial company. Besides, it uses the questionnaire of this study to further investigate the opinions of specialists from the enterprise, the government, and the academia. This study uses Fuzzy Delphi Method to solve the problems when semanteme is unclear among the dimensions and norms. Afterwards, it clarifies the causal relationship of key factors by DEMATEL.
The findings of this study are as follows.The highest significant difference valus of the dimensions is service quality, and the highest reason value is professional accomplishment.The top three grades of significant difference value of the norms are reputation, service item, and the running of the Internet.The norms of professional licenses of the professional accomplishment affects the norm of creativity.The service item norm of the service quality affects the reputation norm.The inner factors norm of the dimensions of the environmental factors affects the outer factors norm.The strategic alliance norm of the marketing strategy affects the norms of the flat marketing and the running of the Internet. Besides, the running of the Internet norm affects the flat marketing norm.The norm of the work in cooperation with a due division of labour of the dimension of the ability to undertake the related activities affects the norm of organizing team.The norm of capital needs of the dimension of the financial management affects the norms of the financial planning and service item price. And the financial planning norm affects service item price norm.
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