| Summary: | 碩士 === 嘉南藥理大學 === 休閒保健管理系 === 106 === Tainan is the earliest developed area in Taiwan. Therefore, using historical sites to promote tourism plays an important part in tourism development.
The research focuses on the study of historical sites in Tainan and tries to analyze the factors to attract the tourists to visit the historical sites in Tainan by using the Kano questionnaire. Through the further use of Analytical Kano Model, this study proposes satisfaction improvement index and ranks the factors of the importance index & the satisfaction index in hope that this study can provide precise orientation for the tourism in order to attract more tourists and play an significant role in cultural education.
The result shows the factors of attraction of historical sites in Tainan as follows:
1. Must-Be Quality: It only appears in “Good Preservation and Maintenance”
2. The importance index of One-Way Dimension Quality in top 3 as follows: “Clean Environmental Landscape”, “ Easy Parking on the Periphery of the Site” , and “Convenient Public Transportation to the Site”. The satisfaction index in top 3 are as follows: “The Explicit and Precise Indicator inside the Historical Sites”, “Reasonable Ticket Fares”, and “the Convenient Public Transportation to Historical Sites.”
3. The importance index of Attractive Quality in top 3 as follows: “Delicious Local Cuisine”, “Good Tour Narration”, and “Good Attitudes of Servers”. The top 3 for the satisfaction index are as follows: “ Educational Meaning”, “Featured Local Specialties”, and “Sense of Local Customs and Cultures and Historical Atmosphere”.
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