| Summary: | 碩士 === 中山醫學大學 === 健康餐飲暨產業管理學系碩士班 === 106 === As the overpopulation around the world, the demand for the food increase dramatically, in addition, lack of plant, over-fishing, and dramatic climate changing also decrease the food production. Compare with the farming animal, insects require fewer plant and water, and FAO begins to promote insects as food. However, due to insect foods are novel foods and previous studies have more focused on experimental researches and pay less attentions on its consumer behaviors, thus, this study aims to understand the relationship between insect food neophobia and purchase intention and clarify their relationship with product knowledge as moderators.
This study uses questionnaires to investigate the consumers with or without eating experience of eating insect food. The results display food neophobia significantly decrease purchase intention, and when the consumer has the higher product knowledge, it will enforce their willingness not to consume insect food, and vice versa.
This study investigated the impacts of product knowledge on insect food neophobia and purchase intention from the Asian perspectives and proposed that if we emphasized the nutritional value of insect foods and promoted the benefits of environmental ecology, it will reduce the willingness of consumers to eat insects. Therefore, this study suggested that the industry could focus on product and packaging design to attract consumers, or use edible insects as food ingredients, to apply it into consumers'' daily lives, which can increase the willingness to buy insect foods.
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