The Effect of Advertising layout on Consumer''s Perception- Take Portal Sites as Example
碩士 === 中原大學 === 企業管理研究所 === 106 === With the diversification of digital advertising and new online products are available to advertisers, the ability to continue maintaining consumer attention and ensure the effectiveness of advertising efforts is vital. Advertising layout is a valuable component in...
Main Authors: | LIN-CHIEH Kao, 高琳絜 |
---|---|
Other Authors: | Ru-Yu Wang |
Format: | Others |
Language: | zh-TW |
Published: |
2018
|
Online Access: | http://ndltd.ncl.edu.tw/handle/3e3zc9 |
Similar Items
-
The Analysis of Sales Promotion's Advertisement Titles and Consumer's Purchase Intention-Take Plane Direct Mail Advertising as the Example
by: Hsiao-Wen Hou, et al.
Published: (2009) -
Exploring the Impact of Consumer Generated Advertising (CGA) on Consumers'' Perceptions and Intended Behaviors
by: Guan-Hua Chen, et al.
Published: (2017) -
The Analysis of Characteristics of a Portal Site's Members and the Making of Selling Tactics: A Case Study of Taiwan's Portal Site
by: Pei-Shiung Lin, et al.
Published: (2001) -
Analysis of Consumers'' Motivation of Internet Usage Before, During, and After Traveling
by: Ju-Chieh Yang, et al.
Published: (2012) -
Women''s Consumer Market Designs the Research that is Led - Take Note Type Computer as an Example
by: Hui-Chi Lin, et al.
Published: (2014)