Consumers’ Space Perception of Convenient Stores

• Main Authors: Yi-Hsuan Chen, 陳怡璇
• Other Authors: Chian-Yeun Chang
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/43wf8g

碩士 === 中原大學 === 室內設計研究所 === 106 === This study first conducted the investigation on the space in convenient store, in order to have a better understanding on the mutual special characteristic. These characteristic can be seen as the results of the combination of community and chained industrial culture. Under further study, we understood that the multiple culture in which those sited are barring. This study used the method of qualitative participatory observation, allowed us can gather the data and interact with the object without them know that the conversation is essentially a interview. After gathering the data, we analyzed the results and conclude the senses that are common. This stud analyzed the senses in different aspect, special, intellectual and emotional and discussed the reason behind them. 　　We can see that there are three aspect of conception of the consumer on convenient store space: special, consuming cognition and consuming perception. Furthermore, the spaces in convenient stores are filled with the sense of humanity, beauty, ethics, socialization and commercial which all reflects the human characteristic. We can see that from the results, the consumers are more likely to identified themselves to the atmosphere, planning and the character of the convenient store. The consumers also expressed that the sense of kindness, trust, and dependency are a substantial part of their lives. Like a third place, a place to rest, a place to be social. Furthermore, the consumers also implied that the convenient stores is the best logistics center, storage, transfer station, a place to start a company, a place to study, a place to have a quick meal and even a corner for dogs to cool themselves in.