| Summary: | 碩士 === 中原大學 === 商業設計研究所 === 106 === The highlights of Kaifeng’s urban features include its culture, history and ancient celebrities, Through the history that is inextricably linked with Kaifeng, Kaifeng’s deep cultural heritage can be seen.Increased the awareness and promotion of Kaifeng things will help expand the city’s visibility and increase the competitiveness of the city, then it attracted the development of tourism and industry.When these characteristic industries are promoted through cultural and creative packaging, it will have more opportunities for expansion, and more effective expansion of industrial development, and then becomes a well-known characteristic of the industry. Finally, Kaifeng will become a modern, economically prosperous city with characteristic industries.
The Cultural and Creative Industries of the city can give cities new life, it will no longer inherit the old thinking and old appearance, and with the preservation of historical background, the city still has a new look.The Cultural and Creative can bring new ideas, new viewpoints, and new products. Through these integrations and applications, we can create more local business opportunities and provide more opportunities for the local people. So-called people bring business, creativity is the opportunity.
This thesis hopes to achieve the effect of throwing a sprat to catch a whale through the presentation of the case and create a profitable business model from a successful case, make more copies, it becomes a viable and successful model to create business opportunities and increase local job opportunities, the Cultural and Creative that contributes to the local area is a truly successful cultural and creative industry.
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