| Summary: | 碩士 === 中原大學 === 商業設計研究所 === 106 === Longtan, located at Taoyuan, is the northern tourist hinterland of the third provincial road. In recent years, the northern and central Taiwan has been promoting the tourist revitalization policy of “Romantic Third Provincial Road” which ranges from Pingchen, Taoyuan, to Xinshe, Taichung, and develops the surrounding tourist economy. Longtan District, privileged with the rich tea industry, natural environment, and humanistic resources, is also the largest center of Hakka culture. Therefore, from the angle of local reengineering and design practice, this study proposes the core concept of combining the tea industry of Longtan and the Hakka culture and develops the local tourist brand called “Longtan Hakka Tea Cultural Tour”
This study considers local reengineering “a way to let the world know and understand a district again.” Through the meticulous design and interpretation of cultural creativity, the tea garden culture of Longtan can be built into a tea township with the trendy concept. The Brand “Longtan Hakka Tea Cultural Tour” as the core of local and cultural imagination, will simultaneously transform the local knowledge on natural landscape, culture, and history into the capital of local marketing and economic operation. The study believes that the establishment of the local brand does not only lie in the marketing and operation of the product economy but also in the sufficient knowledge on the local cultural environment and historical context. The aesthetic thinking is not only to shape the impression of the trendy tea township of Longtan from the angle of the tourists. Instead, it is to endow the brand with the local identity and provide the travelers and locals with the authentic knowledge and truest feeling about the place. The setting of a local brand aims to revitalize the economy of Longtan and at the same time to reacquaint the world with the local charm of Longtan..
Keyword : Longtan, local identity, local aesthetics, local reengineering, creative economy.
|
|---|
