The Research of Narration Application in illustration Book Creation -Using Customization Suits as the Example

• Main Authors: Bang-Fu Liou, 劉邦甫
• Other Authors: Ching-Yi Chen
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/wbbatq

碩士 === 中原大學 === 文創設計碩士學位學程 === 106 === Consumption patterns in Taiwan have changed over the recent years and the public has begun to shift towards more efficient spending. The gradual decrease in the desire to purchase customization suits that require a longer time to produce has resulted in a shrinking market over the years. The reason behind this phenomenon is a general lack of public understanding about customization suits. Many people think that ready-to-wear suits from a value brand have a guaranteed level of quality, yet they tend to miss the fundamental point about wearing a suit – its customizability and bespoken nature. If a suit is unable to complement the wearer’s silhouette and physique, or even worse, it is unable to make the wearer exude confidence, it would be a failure. The biggest value of the customization suit is its bespoken nature. During the process of making the suit, the tailor will make a custom pattern designed according to the consumer’s physique and produce a suit that conforms to the shape of the consumer. During the fitting process, the tailor will further assist in making any required alterations – such is the greatest difference between a ready-to-wear suit and a customization suit. Since modern people generally lack an understanding of the customization suits, this study seeks to highlight the value of a customization suit via the creation of an illustrated picture book, so that the public may come to a deeper understanding of the value and characteristics of the customization suit through the process of reading. Humans are largely visual creatures who tend to learn faster via images as compared to words. Therefore, the public can be educated about customization suits via illustrations. We strongly believe that the market for customization suits will grow over the years and eventually gain popularity among the younger generation.