Rural Community Industry Development Strategy Planning－ A Case Study of a Rural Community in Chengdu

• Main Authors: HSU, CHIN-FA, 徐進發
• Other Authors: LEE, CHUNG-CHENG
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/k9evab

碩士 === 朝陽科技大學 === 企業管理系 === 106 === This research study had adopted the case – a rural community in Chengdu, China, to develop the sixth-grade industrial strategies for a rural community with combining the local primary, secondary and tertiary industries. Refer Chen and Wang (2014), the sixth-grade industry concept is promoted by Naraomi Imamura; which is based on utilizing the integration of agriculture producing, processing, promotion and selling, with the local tour in experiential marketing concepts, in order to raise value of the local rural agricultural products and stimulate employment of rural communities, to try to boom up the economy in rural areas. In this study, owing to the most famous agriculture products of the primary industry in this rural community are “Chinese Chive” with its derivatives, kiwifruits and blueberries. Thus, we have tried to adopt these local raw agriculture products to develop the frozen food and instant food as secondary industry. Furthermore, considering that modern urban children do not have the opportunity to experience the hardships of farming, we have designed farming tourism experiences as the tertiary industry for this rural community. The above-mentioned primary, secondary and tertiary industries are combined as the industry development strategy of the sixth-grade industry in this case study.