Exploring the Value Proposition of Paper Container Manufacturers from the Perspective of Internal Marketing-Taking Jiunyo Co., Ltd as an Example.

• Main Authors: WEI, SHU-CHUAN, 魏淑娟
• Other Authors: LAI, KUEI-KUEI
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/zbr54y

碩士 === 朝陽科技大學 === 企業管理系 === 106 === The outward migration and westward movement of Taiwan's industries, coupled with an increase in the deployment of emerging countries such as Southeast Asia, and rapid innovation and competition in the service industry's interaction between service providers and consumers, the paper container manufacturing industry is facing fierce competition and a rise in consumer awareness. The business model explores the experience of service innovation from the perspective of customers and the value of customers to create applications for the service industry. Therefore, it is very important to study how to co-create the value of the company and its customers and to explore the consistency between the best value of the company's value proposition and the customer's actual needs. This study uses a business model perspective to explore the value proposition transfer process of paper container manufacturing companies in order to create value. This case study uses interview survey, five in-depth interviews with paper container manufacturing company executives and related personnel, and a case-by-case analysis using grounded theory to explore how paper container manufacturing companies communicate service value and corporate philosophy to first-line services through internal marketing. Through the key activities of quotations, orders and delivery service processes, provide customer service process quality products and services, pain points solution to profit-making engines to create profits. In the stage of quotation and order, the enterprise optimizes the quotation evaluation process and improves the efficiency of availability-to-promise (ATP). Achieve and shorten the production plan target of the enterprise and shorten capable-to-promise (CTP), and follow up the order process, so as to improve the order fill rate(OFR) and expand the receiving orders and profit. In the delivery phase, improve the deployment of service resources. Transparent products and service procedures enable customers to be psychologically stable and reliable, create service value, molding high-quality transaction execution connotation. Keywords: Paper Container Manufacturing Industry, Business Model, Value Proposition, Internal Marketing, Grounded Theory.