The Transition Strategies for a Traditional Printing Company

• Main Authors: CHU, HSIN-KAI, 朱新楷
• Other Authors: CHEN, WEN-KUO
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/xk935k

碩士 === 朝陽科技大學 === 企業管理系高階產業經營碩士在職專班 === 106 === The culture of printing industry has been passed down for many years of history. Because of Taiwan’s economy is depressed, the transfer of industry, the price competition of manufacturer and the impact of electronic, enterprise decreased the printing production year after year. Therefore, the printing industry faces with survival problem, which let printing manufacturers consider machine equipment, develop new products, cultivation of talent and considering of expansion. The vicious cycle causes the production of printing industry falling gradually. To survive in this difficult environment has become the critical point of the printing industry. The method to carry out this study was using case study method, and the printing manufacture is as a research subject. We can know that printing manufactures faces poor equipment, talent connection, promotion method, sales declined and operation cost, through PEST analysis, five forces analysis, value chain analysis and SWOT analysis. In the future, printing manufacture should purchase automation equipment, build the website and try to strategic partnership with others.