| Summary: | 碩士 === 大葉大學 === 智慧財產權碩士在職學位學程 === 106 === In recent years, protecting its own brand and avoiding infringing on others’ registered trademarks have become an important determinant of industrial competition; especially in the era of e-commerce boom, with the rapid flow of Internet communications, advances in science and technology and the development of transportation, all have an impact on the administrative and judicial systems that protect trademark rights. This article is based on the infringement of international trademark norms, cross-strait trademark laws and regulations, and cases from administrative and judicial authorities at all levels. It will study the causes and trends of existing cases of infringement of trademark rights. At the same time, it will study jointly protection of the trademarks on both sides of the Taiwan Strait. The cooperation mechanism of trademark rights is discussed and analyzed. It is hoped that effective conclusions can be drawn and feasible suggestions can be made for the reference basis for the protection of intellectual property rights in Taiwan.
Key Words : Trademark, Trademark infringement, Cross-Straits trademark, Trademark cooperation mechanism.
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